Now, in what the brand is calling a reimagined Bazooka, it has overhauled its logo and packaging.
The favorite flavor among consumers age 6 to 12, bubble gum drops to third place among those age 13 to 17 and to fifth for those 18 and older, according to the study. Frequency of gum chewing is highest among those age 13 to 17, who on average chew 314 times a year, in contrast to 234 times for those 18 to 24 and 211 times for those 25 to 34.
New inserts will feature brainteasers, like a challenge to list 10 comic book heroes named after animals, or activities, like instructions on folding the insert into an airplane. They also include codes that, when entered at BazookaJoe.com, will unlock content like videos and video games.
“Instead of a cheesy joke,” Mr. Trani said, “we wanted to have a fun, engaging activity for kids, but the purpose wasn’t to not include Bazooka Joe.”
Gone is the red, white and blue color scheme and geometric design of the brand, replaced with more saturated hues like fuchsia and yellow, and with the splattered-paint look of graffiti.
Bazooka bubble gum, which was introduced in 1947, fell even more, from $17 million in 2007 to a projected $8.8 million in 2012, a drop of 48 percent.
But Mr. Carbone, the co-author with Leslie Smolan of “ ‘Dialog’: What Makes a Great Design Partnership,” questioned why the gum veered so far from its original design.
Mr. Trani stressed that the brand was not discarding Bazooka Joe, who in the past has appeared not just in comics, but also on packaging, on store displays and in advertising.
Bazooka, however, which has struggled to get shelf space in the last decade, said the bold approach was winning over retailers. Among those not carrying the brand now that will begin stocking it early in 2013 are Target, 7-Eleven and Kroger.
With sales declining, Bazooka bubble gum will overhaul its brand for a new generation of chewers, including discontinuing the comic strips that have wrapped its product since 1953.
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MyAmericanMarket.com is an online store for all your American grocery food. Order online your favorite American food and sodas, and get delivered anywhere in France and Europe
Best Before Date: 2021/09/27
avec cet achat je retrouve mon enfance au Maroc et oui . il ya longtemps que je les cherchais un grand merci,j’ai retruover tout le gout la couleur l’odeur!
BAZOOKA BUBBLE GUM ORIGINAL
Un très bon chewing-gum, il est vraiment bon, mais le goût ne reste pas très longtemps finalement. Pour les bulles, ça gère !
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Bazooka Bubble Gum is every American kid's favorite chewy treat! This soft chew gum is perfect for blowing giant bubbles, and every stick comes with a comic strip featuring Bazooka Joe. Use this American bubble gum as a party favor or share it with friends! Box of 18 gum.