There are thousands of recognized cannabis strains circulating the market today. As a general rule, each strain can be generalized into one of three primary property categories: indica (relaxing, sedative), sativa (stimulating, uplifting), or hybrid (combination). Based on what a user indicates they would like to feel or experience with a product, they are often guided (via self-exploration or with the assistance of a dispensary associate, i.e. “budtender”) to product selection based on the generalities of these overarching buckets. Problem: cannabis is more complex than three buckets.
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Service-based retail presents new opportunities for brands and retailers alike. Throughout the past decade, retail has transformed into a place that not only sells products, but sells stories and experiences, too. With digital options convoluting the consumer buying process, physical retail has to think smarter and harder about why in-store matters and how to best capitalize on in-person interactions to better serve and assist customers, now and for the long-haul. Often, that answer is through partnership.
Without venturing into a horticulture deep dive, each cannabis strain and its derived products – be it flower, edible, topical, or other – is the product of an intricate blend of unique chemical (cannabinoids) and flavor (terpene) profiles. Together, these elements produce varying user effects. Whether cannabis newbie or seasoned user, understanding the nuances of a particular strain and product dramatically affect the overall usage experience – whether positive or negative.
Credit: Leafly – 21+ 🇺🇸 | 19+ 🇨🇦
It’s 2020 and we are amidst the Green Rush. Currently, 47 states have legalized medical marijuana in some capacity. Additionally, 11 have legalized adult-use recreational marijuana as well. The CBD industry is booming, and cannabis-related products have infiltrated countless categories of consumer products. As the demand for legal cannabis rises, so too does the demand for high-performing dispensaries – dispensaries that are comfortable and safe, appealing and accepting, informative and engaging.
Rather than focusing on an us-against-them mentality, successful brands, retailers, and digital counterparts have turned to one another to reconfigure how retail is best presented and shopped so customer experience is propelled, consumer confidence is increased, and genuine loyalty is promoted. An area where this concept is taking off is in Cannabis Retail.
Leafly, the world’s most trusted resource in helping people learn about and locate legal cannabis, saw this coming. Operating primarily as an online company, Leafly has been offering the marijuana industry business solutions, news, content, education, product information, and dispensary location services since 2010. As states continue to pass legislation and people become more curious about cannabis, Leafly has turned its attention to a common yet relatively unresolved industry issue: cannabis retail is confusing.
With a vision to promote clarity and cohesion in the industry and dispel common myths and misconceptions about cannabis, Leafly launched an initiative geared to help people discover cannabis with confidence. By utilizing improved educational messaging, a visually-appealing, streamlined product identification system, and lab-sourced effects data, Leafly created the Cannabis Guide. Using shapes and colors as signposts, the Cannabis Guide breaks down complicated strain profiles into digestible bits of information so individuals can more completely understand what a strain is comprised of and how those elements interact together to produce specific effects. Watch the video above for more information (must be 21+).