Bleaching the skin
Fem Diamond Creme Bleach has been dermatologically tested with pre-bleach and post-bleach cream add-ons. These have been designed to help to aid skin rejuvenation and nourishment for comfortable skin bleaching and “unmatched fairness experience”.
11-Apr-2018 – Last updated on 11-Apr-2018 at 10:38 GMT
By Natasha Spencer
Commenting on the consumers needs driving the launch, Prashant Agarwal, Category Head-Facial Bleaches, Dabur India, relayed: “Every woman today desires to have smooth glowing skin with no dark spots, patchiness, suntan. Hence they always have a hidden wish for a flawless complexion and skin.”
Fem is one of Dabur India’s five brands. It provides a range of products for the skin care and salon segment. Dabur’s facial bleach brand aims to cater to varying skin types and features: Fem Fairness Naturals Saffron Creme Bleach for fair complexion, Fem Fairness Naturals Pearl for wheatish to dark complexion, Fem Fairness Naturals Gold Bleach for special occasions to provide a long-lasting Golden glow, Fem Turmeric Herbal Bleach for all skin types and, now, Fem Diamond Creme Bleach for sparkling white shine.
The Ayurvedic and natural cosmetics name harnesses the demand for premium beauty and skin whitening solutions. Dabur has expanded its facial bleach range by unveiling its premium Fem Diamond Creme Bleach.
Focusing on premium beauty, Dabur has specially formulated its diamond creme bleach with real diamond dust to give the skin a “long-lasting sparkling white shine”.
Indian manufacturer, Dabur, adds to its skin care portfolio with the release of its latest facial bleach product.