The 30-second tutorial explains why consumers need to see lab results to know what’s in their CBD products. The best CBD Oil UK by ACCESS CBD® UK – As seen on TV – You can save 70% compare to CBD UK prices in UK stores. Winner of T3 & Your Healthy Living Best CBD Oil UK firm British Cannabis™ has launched its debut TV campaign, in a bid to target CBD consumers across the nation.
First-of-its-Kind CBD Ad Airs on Major TV Networks
The 30-second tutorial explains why consumers need to see lab results to know what’s in their CBD products.
RealTestedCBD.com aired the “first CBD commercial on major television networks” to promote the website’s lab-tested information on CBD products on Monday, January 3. The website compares analyses of various CBD products, side-by-side, to help consumers safely navigate the hemp-derived CBD industry.
The commercial aired in Las Vegas, Nevada; Denver, Colorado and San Diego, California’s CBS and ABC affiliates for a 30-second tutorial that explains why consumers need to know what’s in their CBD products. Cannabis ads were nixxed from Super Bowl LIII in 2019, and other companies laid claim to early CBD commercials.
The unbiased platform that is designed to separate fact from fiction about CBD products. The timing couldn’t be more prescient amid the rise of hemp-derived compounds and additives—and people’s health is on the line. For instance, delta-8 THC divides the hemp industry based on the extraction process. Other compounds are emerging, with CBD found practically everywhere. While one product may be highly effective, another may be improperly sourced, contaminated or improperly labeled.
The website features over 350 CBD reviews about over-the-counter products further educating people, including the consumer who is new to CBD. For people who are concerned about their health, the website—the first of its kind—provides independent lab tested results on all major products including what is in the product, where it came from, how true to the label claims are, and if it passes pesticide screening. You can also find discount codes as a bonus.
“As CBD is becoming more and more common we wanted to make sure we are grabbing the attention of all consumers on all media platforms and TV seemed like the next appropriate place to do it,” Real Tested CBD General Manager Steve Townsend told High Times. “The CBD industry is kind of like the Wild West right now— there aren’t many rules and regulations as to who can create a CBD brand, and who can sell CBD products.”
Townsend continued, “The result of this issue is the creation of an industry where it is very difficult for consumers to distinguish good brands from bad brands, and good products from bad products. By using RealTestedCBD.com we are providing a simple solution to educate someone about all the benefits CBD provides.”
Beginners may not know the difference between CBD purchased at a gas station versus products sourced from quality retailers. Education is needed, and sometimes it starts with the basics. Invisibly’s Realtime Research survey, for instance, found that 58 percent of Americans still don’t know the difference between CBD and THC—after over 1,000 people were surveyed.
RealTestedCBD.com commercials will run on San Diego, Las Vegas and Denver’s ABC affiliates and Vegas’ CBS affiliate through March 25. To view the commercial, please click here and to learn more about Real Tested CBD, please visit RealTestedCBD.com.
Comparing Lab Results
Real Tested CBD relies on empirical tested data from the independently-owned Earth Labs located in Irvine, California, to show someone what is in a CBD product including where it came from, how true to the label claims and did it pass pesticide screening.
Currently on the website, 6.04 percent of lab batches failed for pesticides or solvents. For Package vs Tested Average Accuracy, lab batches were off by about 38mg on average. The latest lab batch was updated by Earth Labs on November 15, 2021, at 9:42 am.
The CBD product industry is riddled with misleading labels and unproven claims. You can see the official Earth Lab Testing Report PDFs attached to every product that is reviewed by RealTestedCBD.com.
You can compare test results of products that show not only CBD, but CBG, CBN, delta 8 and other compound content.
RealTestedCBD.com was created to provide the truth to many falsehoods and misinformation there is about CBD. For more information, please visit the website.
CBD Oil UK
ACCESS CBD® Oil is on average 70% cheaper compared to other CBD UK brands.
(Source: Internal Market Survey).
Access All Areas
ACCESS CBD® As Seen On TV
If you have not seen it on your screens over the last year, check out ACCESS CBD’s UK advert.
Broadcasted nationwide across major UK channels. Shop the UK’s most affordable CBD oil today. Free shipping available.
Buy from the UK’s Leading CBD Company
CBD by BRITISH CANNABIS™ has been voted ‘Best Pharmacy Product of 2020’ by The Independent Community Pharmacy and voted ‘Highly Recommended’ by The MVP Awards voted on by pharmacists.
0203 9652 420
Our CBD UK experts are available Monday to Friday (excluding bank holidays) to help. Or you can email us via [email protected]
Calls are free within contracted landline minute allowance.
Compare CBD Oil UK Brands
With so many CBD brands within the industry it can be difficult to know who to trust.
In order to bring you a low-cost, quality, broad plant spectrum CBD oil we knew you would love, we made it our priority to gather the relevant data to prove this. This data is updated regularly, so you’re never left behind!
Access All Areas
View all the regulatory compliance documentation, lab reports and even a video of the bottle in your hands being made in our state-of-the-art cleanroom, based right here in the UK.
Scan QR code on the side of your bottle to access this information or tap below.
Our broad plant spectrum ACCESS CBD® oils are naturally flavoured with hundreds of unique cannabis compounds.
Available in the best berry flavour we’ve ever tasted, a refreshing citrus flavour and for all those that prefer something more familiar, a subtle cannabis natural flavour.
CBD by British Cannabis launches nationwide TV ad campaign
British Cannabis™ (registered as CBD Health Foods Ltd) has launched a media campaign for its premium flagship range CBD by British Cannabis™, as part of a half a million pound awareness and consumer recruitment campaign for 2022/23.
The new advert features target demographic over 45-year-olds, health conscious UK consumers, using the brand’s range of 100 per cent cannabis CBD oils, full-plant oral capsules, CBD Dermal Patches and CBD Rescue Cream®.
Set in the style of a classic health and beauty advert, the creative aims to break down barriers to legal cannabis-derived products, gaining approval to make more industry-specific references than any campaign to date.
The products featured have won recent magazine industry awards, including the P3 Pharmacy Magazine 2021 Most Valuable Product Award, the Independent Community Pharmacist 2022 CBD Product of The Year and Your Healthy Living magazine’s 2022 Silver Award for Best CBD Product.
Also pride of place in the advert will be the brand’s Rated Excellent status on Trustpilot, as over 1,250 consumers have given the brand formerly known as Canabidol a five star review over several years of sales success.
Distribution will begin on dozens of entertainment, documentary, sports, film and news channels across the Sky and Channel 5 networks.
This will be the first time that the Sky network has opened its doors to CBD advertisers on their linear stations since 2019, after British Cannabis™ demonstrated an understanding for regulatory compliance, consumer trust with product testing and its status as a UK industry pioneer since 2015 – with Novel Foods applications to the FSA looking set for success.
Managing director, David Ralson, celebrating the launch, commented: “This is a monumental moment for our industry, as this is the first fully-approved TV advert to use ‘cannabis industry’ terminology, including iconography of the industrial Cannabis sativa L. plant itself, reference to our 100 per cent cannabis-based formulas and real-life consumers using our products.
“We are tremendously proud to have achieved this, not just for our customers and stakeholders, but also to open doors for the wider cannabis sector by breaking barriers and bringing cannabis consumer products ever closer to the mainstream.”
More options for shoppers
Earlier this month CBD by British Cannabis™, launched on eBay UK, as British Cannabis™ became one of the first companies to debut on the platform.
Shoppers responding to the advert have more channels than ever to acquire tested, trusted and effective CBD supplements and cosmetics.
Marketing director, Steve Batchelor, said: “Whilst the CBD consumer base has grown steadily for the last half-decade and with a lot of market hype in recent years, it has by contrast been very difficult to talk frankly about CBD products in traditional advertising mediums, due to obvious issues.
“Thousands of people come into the CBD food supplements category with a variety of health issues and health related questions, but the responsible companies in the industry have needed to steer clear of health clams. Thus, discussion of cannabis-based products in advertising to date has needed to stay necessarily vague – most companies have needed to advertise without actually saying much about the products themselves.
“What is new here though is that CBD by British Cannabis™ has been able to take its 6-plus years of industry experience and showcase tested, trusted and compliant products in ways that humanise and normalise cannabis-derived consumer brands, whilst keeping a premium, lifestyle brand identity, to match the new look and feel of our revamped flagship brand.”
British Cannabis™ CEO, Tom Whettem, added: “It has been quite a break-through by the team, to say the least, to be able to even mention the word ‘cannabis’ and topics like our THC Free status on UK television. Consumers old and new are encouraged to place trust in CBD products by our THC Free assurances and the British Cannabis™ dedication to accurate products. Having 100 per cent cannabis, all natural product formulas with upcoming FSA Novel Foods validation, advertising in UK homes is something we hope is good for everyone in the long run.”
The campaign was conceptualised, produced and distributed by The TV Agency, one of the largest and fastest growing independent TV advertising agencies in the UK.
This is the second venture into mainstream TV advertising for British Cannabis™, following the success of 2020’s national campaign for affordable low-price CBD range, Access CBD™.