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The reasoning behind 710 isn’t as quite as original; it’s the word OIL written upside down and mirrored, referencing hash oil or BHO. Just like 420 is celebrated on the 20th of April, 710 is the 10th of July, however it’s not as widespread.
These celebrations don’t only take place in the US; every year, 420 celebrations take place all across the world, with activists filling public parks with cannabis smoke in order to protest and demand global legalization.
The origins of 710 are also slightly mysterious; the first official celebration of 710 was probably the 710 Cup in Denver, Colorado back in 2013, although people were unofficially celebrating it before then. People widely believe that the term came from an online chatroom, thought up by rapper TaskRok.
In the early 90s, the cannabis magazine High Times published an article stating that 420 started in San Rafael, California, when the police force began using it as a code in order to designate cannabis-related crimes. A few years later, one of the original people involved in the creation of 420 called in to let them know that they were wrong.
This became a sort of metaphor for the group, who began to say “Hey, 420” to each other whenever they wanted to light up. It turns out that the Waldos used to practice music in a building on Front Street in San Rafael, where The Grateful Dead also practiced for a time.
The term became incredibly commercial, with seed banks, coffee shops and cannabis clubs popping up with 710 in their name. TaskRok later said in an interview that, although the idea was his, it doesn’t belong to anyone; it should belong to everyone.
TaskRok and some friends were chatting on TinyChat and they were talking about having a new time to smoke their dabs at, because 420 was becoming kind of old school. TaskRok came up with the idea of 710, which is OIL inverted, and it began to spread. He released an album on July 10th called The Movement in which he references hash oil quite a lot.
420 is a number that’s used constantly to reference cannabis, and once you’ve noticed it you’ll start noticing it everywhere; check out your favorite stoner movie again and you’re sure to see it on a newspaper or on a clock.
Happy 420! But what does 420 mean? Find out everything you need to know about 420 here, including myths, as well as the latest cannabis-related number 710!
While 420 has a clear origin story , the history of 710 is more of a mystery. There are some reports of the term 710 first appearing on Urban Dictionary back in 2010, but the term wasn’t widely tied to or associated with cannabis, hash oil, and concentrates until 2011. Some sources point to TaskRok of Highly Educated as the originator of the term; in an interview with Leaf Online, he claims he originally thought of the term in a chat with industry professionals from Healthstone and BeeHive Oil Clothing. TaskRok also released an album (under his group name Task & Linus) on July 10, 2011, called “The Movement” that had multiple references to dabbing, including a track titled “7:10.”
In 2013, two media outlets covered the 710 phenomenon — Weedmaps’ Marijuana.com (which updated an existing article on dabbing to include information on the term 710) and LA Weekly (which ran a story titled “710 is the new 420” in July 2013). Also in 2013, the cannabis world’s first official 710 celebration was The 710 Cup — which, interestingly enough, didn’t actually take place on 7/10 (July 10 fell on a Wednesday, and organizers pushed the event to the following Friday through Sunday weekend, July 12-14).
While there’s still some debate as to who, exactly, came up with the term 710, there is less debate as to when it became more prominent and started to garner real attention in both cannabis and popular culture.
Since its inception, the 710 movement has been embraced by the cannabis community. A simple search of “#710” on Instagram returns more than 10 million photos and videos of extracts, rigs, and people taking dabs.
While there is no single industry event that stands out as the go-to 710 celebration, there are a number of events in marijuana-legal states (e.g., Oregon’s Camp Sesh, Arizona’s 710 Degree Cup , and Colorado’s Kush Masters 710 Celebration) that attract dabbing enthusiasts eager to celebrate the holiday.
The use 710 has continued to gain momentum, both in the media (in 2014, both High Times and International Business Times ran articles on July 10 celebrating 710 and “Dab Day”) and with cannabis consumers. As cannabis legalization has spread across the country and concentrates become more readily available, dabbing continues to grow in popularity as a consumption method — and dabbers continue to embrace the 710 lifestyle.
A code term used to represent smoking cannabis oil or extracts, as “710” is OIL upside down (it’s easily seen on the digits of a calculator). Just like its all-encompassing relative “420,” 710 has garnered the representation of a niche cannabis lifestyle that is celebrated both by dabbing at a specific time (7:10 a.m. or p.m.) and date (July 10th — or 7/10).
While many industry insiders point to TaskRok as the creator of the 710 movement, he’s hesitant to claim full ownership; in the interview, TaskRok claims the term 710 “belongs to the community now.”
While 710 can be celebrated by cannabis enthusiasts on a daily basis (by dabbing at 7:10 p.m.), larger, more official celebrations often take place on July 10 (which, numerically, is 7/10).
A code term used to represent smoking cannabis oil or extracts, as “710” is OIL upside down. A simple search of “#710” on Instagram returns countless photos and videos of extracts, rigs, and people taking dabs.